TY - BOOK AU - Hair,Joseph F. TI - Essentials of marketing research SN - 9780071318372 AV - HF5415.2 E873 2013 PY - 2013/// CY - New York, N.Y. PB - McGraw-Hill/Irwin KW - Marketing research N1 - Previous ed.: 2010; Includes bibliographical references and indexes ER -