Kerpen, Dave,

Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen ; with Mallorie Rosenbluth and Meg Riedinger ; new foreword by Carrie Kerpen. - Revised and expanded second edition - xvi, 277 pages : illustrations.

Includes bibliographical references and index

9780071836326


Internet marketing
Online social networks
Social media--Economic aspects
Customer relations
Branding (Marketing)

HF5415.1265 / K476L 2015