Smith, Kerry,  1963- , <br/><br/>
Experiential marketing :  secrets, strategies, and success stories from the world's greatest brands / 
Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine. 
 - ix, 214 pages :  illustrations. 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9781119145875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.127  / S647E 2016