TY  - BOOK
AU  - Smith,Kerry
AU  - Hanover,Dan
TI  - Experiential marketing: secrets, strategies, and success stories from the world's greatest brands 
SN  - 9781119145875
AV  - HF5415.127 S647E 2016
PY  - 2016///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Target marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical reference and index
ER  -