TY  - BOOK
AU  - Sweetwood,Adele
TI  - The analytical marketer: how to transform your marketing organization 
SN  - 9781625278456
AV  - HF5415.13 S933A 2016
PY  - 2016///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Technological innovations
KW  - Management
KW  - Quantitative research
N1  - Includes bibliographical references and index
ER  -