TY  - BOOK
AU  - Obal,Michael W.
AU  - Krey,Nina
AU  - Bushardt,Christian
ED  - Academy of Marketing Science (AMS) Annual Conference
TI  - Let's get engaged! crossing the threshold of marketing's engagement era: proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference 
T2  - Developments in marketing science: Proceedings of the Academy of Marketing Science
SN  - 9783319118147
AV  - HF5411 A222L 2014
PY  - 2016///
CY  - Cham
PB  - Springer
KW  - Marketing
KW  - Congresses
KW  - Social media
N1  - Includes bibliographical references and indexes
ER  -