TY  - BOOK
AU  - Balmer,John M.T.
AU  - Powell,Shaun M.
AU  - Kernstock,Joachim
AU  - Brexendorf,Tim
TI  - Advances in corporate branding
T2  - Journal of brand management : advanced collections
SN  - 9781352000078
AV  - HF5415.1255 A382 2017
PY  - 2017///
CY  - London
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -