TY  - BOOK
AU  - Hancock,Joseph
TI  - Brand/story: cases and explorations in fashion branding 
SN  - 9781501300028
AV  - HD9940.A2 H362B 2016
PY  - 2016///
CY  - New York, N.Y.
PB  - Fairchild Books, an imprint of Bloomsburg Publishing Inc.
KW  - Fashion merchandising
KW  - Advertising
KW  - Fashion
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -