Kaser, Ken, <br/><br/>
Sports and entertainment marketing / 
Ken Kaser, Dotty Boen Oelkers. 
 - Fourth edition 
 - ix, 440 pages :  illustrations (chiefly color). 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781133602446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing<br/>Entertainment events--Marketing
<br/><br/><label>LC Class. No.: </label>GV716  / K373S 2016