TY  - BOOK
AU  - Kaser,Ken
AU  - Oelkers,Dotty Boen
TI  - Sports and entertainment marketing
SN  - 9781133602446
AV  - GV716 K373S 2016
PY  - 2016///
CY  - Australia
PB  - South-Western/Cengage Learning
KW  - Sports
KW  - Marketing
KW  - Entertainment events
N1  - Includes bibliographical references and index
ER  -