Kumar, V.,  1957- <br/><br/>
Customer relationship management :  concept, strategy, and tools / 
V. Kumar, Werner Reinartz. 
 - Second edition 
 - xxxiii, 378 pages :  illustrations. 
 - Springer texts in business and economics .
<br/><br/>Includes bibliograpical references and index 
<br/><br/><label>ISBN: </label>9783642201301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer relations--Data processing
<br/><br/><label>LC Class. No.: </label>HF5415.5  / K852C 2012