TY  - BOOK
AU  - Kumar,V.
AU  - Reinartz,Werner J.
TI  - Customer relationship management: concept, strategy, and tools 
T2  - Springer texts in business and economics
SN  - 9783642201301
AV  - HF5415.5 K852C 2012
PY  - 2012///
CY  - Berlin
PB  - Springer Verlag
KW  - Customer relations
KW  - Management
KW  - Data processing
N1  - Includes bibliograpical references and index
ER  -