Incobucci, Dawn,
Marketing Management in Asia /
Dawn Incobucci, Randall Shannon and Nicholas Grigoriou.
- Andover, Mass. : Cengage Learning, 2015.
- xi, 530 pages : colour illustrations.
Includes bibliographical references and index
9789814455244
Marketing--Management
Marketing--Asia--Case studies
HF5415.13 / I226M 2015