Incobucci, Dawn,

Marketing Management in Asia / Dawn Incobucci, Randall Shannon and Nicholas Grigoriou. - Andover, Mass. : Cengage Learning, 2015. - xi, 530 pages : colour illustrations.

Includes bibliographical references and index

9789814455244


Marketing--Management
Marketing--Asia--Case studies

HF5415.13 / I226M 2015