Sutherland, Rory,  1967- , <br/><br/>
Alchemy :  the dark art and curious science of creating magic in brands, business, and life / 
Rory Sutherland 
 - First U.S. edition 
 - xiv, 362 pages :  illustrations. 
<br/><br/> "Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780062388414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Branding (Marketing)--Psychological aspects<br/>Marketing--Psychological aspects<br/>Advertising--Psychological aspects<br/>Success in business
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / R679A 2019