TY  - BOOK
AU  - Sutherland,Rory
TI  - Alchemy: the dark art and curious science of creating magic in brands, business, and life 
SN  - 9780062388414
AV  - HF5415.1255 R679A 2019
PY  - 2019///
CY  - New York, N.Y.
PB  - William Morrow
KW  - Branding (Marketing)
KW  - Psychological aspects
KW  - Marketing
KW  - Advertising
KW  - Success in business
N1  - "Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso; Includes bibliographical references
ER  -