Batat, Wided,
Digital luxury : transforming brands & consumer experiences /
Digital luxury : transforming brands and consumer experiences
Wided Batat
- xvi, 258 pagespages : illustrations
- Princeton studies in complexity .
Includes bibliographical references and index
9781526458940
Luxuries--Internet marketing
Luxuries--Marketing
Branding (Marketing)
Brand name products
HF5415.1255 / B372D 2019