TY  - BOOK
AU  - Gentsch,Peter
TI  - AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots 
SN  - 9783319899565
AV  - HF5415.125 G467A 2019
PY  - 2019///
CY  - Switzerland
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Data processing
KW  - Artificial intelligence
KW  - Big data
N1  - Includes bibliographical references and index
ER  -