TY - BOOK AU - Sterne,Jim TI - Artificial intelligence for marketing: practical applications T2 - Wiley & SAS business series SN - 9781119406334 AV - HF5415 S737A 2017 PY - 2017/// CY - Hoboken, N.J. PB - Wiley KW - Marketing KW - Artificial intelligence N1 - Includes bibliographical references and index ER -