TY  - BOOK
AU  - King,Katie
AU  - Janssen,Ruud
AU  - Luijer,Dennis
AU  - Bancroft-Turner,David
AU  - Gray,Dave
TI  - Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge 
SN  - 9780749483395
AV  - HF5415.1265 K563U 2019
PY  - 2019///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Technological innovations
KW  - Artificial intelligence
N1  - Includes bibliographical references and index
ER  -