Miller, Thomas W.,  1946- , <br/><br/>
Marketing data science :  modeling techniques in predictive analytics with R and Python / 
Thomas W. Miller 
 - xviii, 458 pages :  illustrations 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780133886559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Marketing--Statistical methods<br/>R (Computer program language)<br/>Python (Computer program language)
<br/><br/><label>LC Class. No.: </label>HF5415.125  / M544M 2015