TY  - BOOK
AU  - Miller,Thomas W.
TI  - Marketing data science: modeling techniques in predictive analytics with R and Python 
SN  - 9780133886559
AV  - HF5415.125 M544M 2015
PY  - 2015///
CY  - Upper Saddle River
PB  - Pearson Education, Inc.
KW  - Marketing
KW  - Data processing
KW  - Statistical methods
KW  - R (Computer program language)
KW  - Python (Computer program language)
N1  - Includes bibliographical references and index
ER  -