TY  - BOOK
AU  - Hamper,Robert J.
TI  - The Ultimate guide to strategic marketing: real world methods for developing successful, long-term marketing plans 
SN  - 9780071809092
AV  - HF5415.13 H356U 2014
PY  - 2014///
CY  - New York, N.Y.
PB  - McGraw Hill Education
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Business planning
KW  - Marketing research
N1  - Includes index
ER  -