Aaker, David A. <br/><br/>
Brand relevance :  making competitors irrelevant / 
David A. Aaker 
 - San Francisco, Calif. :  Jossey-Bass,  c2011 
 - 381 p. :  ill. 
 - The Jossey-Bass business & management series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470613580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Technological innovations
<br/><br/><label>LC Class. No.: </label>HD69.B7  / A243B