Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing / an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser - London : Routledge, 2008 - 365 p. : ill. Includes bibliographical references and index ISBN: 9780415284219 Subjects--Topical Terms: CorporationsCorporate imageBusiness names LC Class. No.: HD2731 / R483