Gunelius, Susan Kick-ass copywriting in 10 easy steps : build the buzz and sell the sizzle / Susan Gunelius - [Irvine, Calif.] : Entrepreneur Press, c2008 - 254 p. : ill. At head of title: Entrepreneur magazine's Includes bibliographical references and index ISBN: 9781599182537 Subjects--Topical Terms: Advertising copy--Handbooks, manuals, etc. LC Class. No.: HF5825 / G863K 2008