TY - BOOK AU - Gunelius,Susan TI - Kick-ass copywriting in 10 easy steps: build the buzz and sell the sizzle SN - 9781599182537 AV - HF5825 G863K 2008 PY - 2008/// CY - [Irvine, Calif.] PB - Entrepreneur Press KW - Advertising copy KW - Handbooks, manuals, etc N1 - At head of title: Entrepreneur magazine's; Includes bibliographical references and index ER -