TY  - BOOK
AU  - Elliott,Richard H.
AU  - Percy,Larry
AU  - Pervan,Simon
TI  - Strategic brand management
SN  - 9780199565214
AV  - HF5415.15 E444S 2007
PY  - 2007///
CY  - Oxford
PB  - Oxford Univ. Press
KW  - Product management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -