TY  - BOOK
AU  - Block,Martin P.
AU  - Schultz,Don E.
ED  - BIGresearch (Firm)
TI  - Media generations: media allocation in a consumer-controlled marketplace 
SN  - 9780981941516
AV  - HF5822 B562M
PY  - 2009///
CY  - Worthington, Ohio
PB  - Prosper
KW  - Advertising
KW  - Psychological aspects
KW  - Consumers
KW  - Attitudes
KW  - Consumer behavior
KW  - Advertising media planning
N1  - Includes bibliographical references
ER  -