Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - - Upper Saddle River, N.J. : Pearson Prentice Hall, c2010. - 592 p. : col ill.

Includes bibliographical references and indexes

9780137006700


Consumer behavior
Motivation research (Marketing)

HF5415.32 / S343C 2010