Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. 
 - 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2010. 
 - 592 p. :  col ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780137006700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.32  / S343C 2010