Sutherland, Max Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland - Rev. 3rd international ed. - Australia : Allen & Unwin, 2008 - 366 p. : ill. Includes bibliographical references and index ISBN: 9781741755992 Subjects--Topical Terms: Advertising--Psychological aspectsConsumer behavior LC Class. No.: HF5822 / S973A 2008