TY  - BOOK
AU  - Sutherland,Max
TI  - Advertising and the mind of the consumer: what works, what doesn't, and why 
SN  - 9781741755992
AV  - HF5822 S973A 2008
PY  - 2008///
CY  - Australia
PB  - Allen & Unwin
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -