Krugman, Herbert E. Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman - New York, N.Y. : Routledge, c2008 - 344 p. : ill. - Marketing and consumer psychology series / Curtis P. Haugtvedt series editor . Includes bibliographical references and indexes ISBN: 9780805857887 Subjects--Topical Terms: Advertising--Psychological aspectsConsumer behavior LC Class. No.: HF5822 / K783C