TY  - BOOK
AU  - Krugman,Herbert E.
AU  - Krugman,Edward P.
TI  - Consumer behavior and advertising involvement: selected works of Herbert E. Krugman 
T2  - Marketing and consumer psychology series / Curtis P. Haugtvedt series editor
SN  - 9780805857887
AV  - HF5822 K783C
PY  - 2008///
CY  - New York, N.Y.
PB  - Routledge
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes
ER  -