Moriarty, Sandra E. <br/><br/>
Advertising & IMC :  principles & practice / 
 Advertising and IMC :  principles and practice 
Sandra Moriarty, Nancy Mitchell, William Wells. 
 - 9th ed. 
 - Boston, Mass. :  Prentice Hall,  c2012 
 - 657 p. :  ill. (chiefly col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780132163644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / M674A 2012