Online consumer psychology :  understanding and influencing consumer behavior in the virtual world / 
edited by: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch 
 - New York, N.Y. :  Routledge,  c2005 
 - 551 p. :  ill. 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780805851557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Internet advertising<br/>Electronic commerce
<br/><br/><label>LC Class. No.: </label>HF5415.32  / O544