TY  - BOOK
AU  - Haugtvedt,Curtis P.
AU  - Machleit,Karen A.
AU  - Yalch,Richard F.
TI  - Online consumer psychology: understanding and influencing consumer behavior in the virtual world 
T2  - Advertising and consumer psychology
SN  - 9780805851557
AV  - HF5415.32 O544
PY  - 2005///
CY  - New York, N.Y.
PB  - Routledge
KW  - Consumer behavior
KW  - Internet advertising
KW  - Electronic commerce
N1  - Includes bibliographical references and indexes
ER  -