Lindstrom, Martin
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /
Martin Lindstrom
- London : Koganpage, 2012
- 276 p.
Includes bibliographical references and index
9780749465049
Consumer behavior
Consumers--Psychology
Brand choice--Psychological aspects
Marketing--Psychological aspects
Neuromarketing
HF5415.32 / L562B