Belch, George E.  1951- , <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George Belch and Michael Belch 
 - Eleventh edition, McGraw-Hill Education International edition 
 - xxxvi, 842 pages :  colour illustrations. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / B442A 2018