TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9781259921698
AV  - HF5823 B442A 2018
PY  - 2018///
CY  - New York, N.Y.
PB  - McGraw Hill Education
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -