Solomon, Michael R. Consumer behavior : buying, having, and being / Michael R. Solomon - Global ed. 9th ed. - Boston, Mass. : Pearson, c2011 - 680 p. : ill. (chiefly col.) Includes bibliographical references and index ISBN: 9780137034963 Subjects--Topical Terms: Consumer behavior LC Class. No.: HF5415.32 / S646C 2011