Mooij, Marieke K. de, 1943-

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij - 2nd ed. - Los Angeles, Calif. : SAGE, c2011 - 403 p. : ill. (some col.)

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij, c2004

Includes bibliographical references and indexes

9781412979900


Consumer behavior--Cross-cultural studies
Consumers--Psychology
Marketing

HF5415.32 / M664C 2011