Mooij, Marieke K. de,  1943- <br/><br/>
Consumer behavior and culture :  consequences for global marketing and advertising / 
Marieke de Mooij 
 - 2nd ed. 
 - Los Angeles, Calif. :  SAGE,  c2011 
 - 403 p. :  ill. (some col.) 
<br/><br/> Rev. ed. of: Consumer behavior and culture / Marieke de Mooij, c2004 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781412979900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Cross-cultural studies<br/>Consumers--Psychology<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / M664C 2011