TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Consumer behavior and culture: consequences for global marketing and advertising 
SN  - 9781412979900
AV  - HF5415.32 M664C 2011
PY  - 2011///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Consumer behavior
KW  - Cross-cultural studies
KW  - Consumers
KW  - Psychology
KW  - Marketing
N1  - Rev. ed. of: Consumer behavior and culture / Marieke de Mooij, c2004; Includes bibliographical references and indexes
ER  -