TY  - BOOK
AU  - Nagle, Thomas T.,
AU  - Muller,Georg
TI  - The strategy and tactics of pricing: a guide to growing more profitably / 
SN  - 9781138737518
AV  - HF5416.5 N334S 2018
PY  - 2018///
CY  - New York
PB  - Routledge Taylor & Francis group.
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -