Marconi, Joe
Shock marketing : advertising, influence and family values /
Joe Marconi
- Chicago, Ill. : Bonus, c1997
- 185 p. : ill.
Includes bibliographical references and index
1566250811
TELEVISION ADVERTISING AND CHILDREN--UNITED STATES
ADVERTISING--PSYCHOLOGICAL ASPECTS
INFORMERCIALS
NEGATIVISM
HF6146 .T42 / M372S