TY  - BOOK
AU  - Wills,John
TI  - Disney culture
T2  - Quick takes: movies and popular culture
SN  - 9780813589138
AV  - PN1999.W34 W544D 2017
PY  - 2017///]
CY  - New Brunswick, New Jersey
PB  - Rutgers University Press
KW  - Walt Disney Company
KW  - Management
KW  - Corporate culture
N1  - Includes bibliographical references and index; Machine generated contents note: Acknowledgments -- Introduction -- Chapter One: Making Disney Magic -- Chapter Two: The World According to Disney -- Chapter Three: Disney Dollars -- Chapter Four: Disney Values -- Further Reading -- Works Cited -- Index
N2  - "Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message?  Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world.  Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way.""--
UR  - http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1455687
ER  -