TY  - BOOK
AU  - Camilleri,Mark Anthony
TI  - Tourism planning and destination marketing
SN  - 9781787562929
AV  - G155.A1 T687 2019
PY  - 2019///
CY  - Bingley, UK
PB  - Emerald publishing
KW  - Tourism
KW  - Planning
KW  - Marketing
KW  - Place marketing
N1  - Includes bibliographic reference and index; The planning and development of the tourism product; Mark Anthony Camilleri --; The creation and delivery of experiential value in hospitatlity; Martina G. Gallarza, Nerea de Diego-Velasco --; Plog's model of personality-based psychographic traits in tourism: a review of empirical research; Oliver Cruz-Milán --; Coopetition for destination marketing: the scope of forging relationships with competitors; Rauno Rusko --; The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay; José Ramón Cardona, Daniel Álvarez Bassi, Maria Dolores Sánchez-Fernández --; Marketing sustainable tourism: principles and practice; Danielle Eiseman --; Enriching cultural experiences from rural tourism: case studies from Japan; Soniya Billore --; The internet-based marketing of ecotourism: are ecotourists really getting what they want?; Marta Massi, Alessandro De Nisco --; The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing; Larissa Neuburger, Julia Beck, Roman egger --; Organizing festivals, events and activities for destination marketing; Antonio Botti, Antonella Monda, Massimiliano Vesci --; The strategic management of events for destination marketing; Antonella Capriello --; The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy; Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi
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ER  -