TY  - BOOK
AU  - Croxen-John,Dan
AU  - Van Tonder,Johann
TI  - E-commerce website optimization: why 95 per cent of your website visitors don't buy and what you can do about it 
SN  - 9781789664457
AV  - HF5548.32 C769E 2021
PY  - 2021///
CY  - London, United Kingdom
PB  - Kogan Page
KW  - Electronic commerce
KW  - Electronic data interchange
KW  - Web sites
KW  - Design
N1  - Includes bibliographical references and index
N2  - For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce
UR  - http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2689244
ER  -