Dearlove, Des <br/><br/>
The ultimate book of business brands  insights from the world's 50 greatest brands /cDes Dearlove & Stuart Crainer  [electronic resource] : 

 - Dover, N.H. :  Capstone,  1999 
 - 1 online resource. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781841120164 9780585176086 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / D43 1999