TY - BOOK AU - Dearlove,Des AU - Crainer,Stuart TI - The ultimate book of business brands: insights from the world's 50 greatest brands /cDes Dearlove & Stuart Crainer SN - 9781841120164 AV - HD69.B7 D43 1999 PY - 1999/// CY - Dover, N.H. PB - Capstone KW - Brand name products KW - Product management N1 - Includes index UR - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=18923&site=ehost-live&scope=site ER -