Marketing/planning library and information services [electronic resource] /
Darlene E. Weingand.
- 2nd ed.
- Englewood, Colo. : Libraries Unlimited, 1999.
- 1 online resource.
Includes bibliographical references and index.
9781563086120 9780585192116 (electronic bk.)
Libraries--Public relations. Information services--Public relations. Advertising--Information services. Information services--Marketing. Information services--Planning. Advertising--Libraries. Libraries--Marketing. Library planning.